Nuba is a Swedish company that has developed a time-tracking app for small businesses. The app allows employees to log their hours and for managers to track and approve those hours in real-time. The client approached us to help them develop a brand identity for their app that would help it stand out in a crowded market.

After conducting market research and speaking with the client about their target audience, I determined that the brand should be modern, professional, and approachable. I created a logo that incorporates a clock icon with clean, bold lines and a simple color palette of blue, orange and green. I also developed a brand style guide that included guidelines for typography, imagery, and messaging.

With my help, the client was able to establish a strong brand identity for their time-tracking app that resonated with their target audience and helped them stand out in the market. The app has been a success, with many small businesses adopting it as their go-to tool for tracking employee hours.