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By Lennartsdotter

Jewelry brand By Lennartsdotter, founded by Sanna Lennartsdotter Dackmo, needed a visual identity that reflected its artisanal precision, timeless elegance, and Scandinavian minimalism. SIMON JOH® developed a bespoke logotype that embodies the brand’s refined craftsmanship—balancing delicate details with a strong, modern presence. To complement this, a custom pattern system was designed, inspired by the organic forms and textures found in Sanna’s jewelry. This pattern serves as a subtle yet recognizable brand signature, seamlessly applied across packaging, digital platforms, and print materials.
BYL_18@2x
BYL_16@2x
bylennart1
BYL_9@2x
BYL_7@2x
BYL_15@2x
BYL_10@2x
BYL_12@2x
BYL_17@2x
BYL_11@2x

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SIMON JOH AB
Broväg 10a
SE-621 39 VISBY