Jewelry brand By Lennartsdotter, founded by Sanna Lennartsdotter Dackmo, needed a visual identity that reflected its artisanal precision, timeless elegance, and Scandinavian minimalism. SIMON JOH® developed a bespoke logotype that embodies the brand’s refined craftsmanship—balancing delicate details with a strong, modern presence. To complement this, a custom pattern system was designed, inspired by the organic forms and textures found in Sanna’s jewelry. This pattern serves as a subtle yet recognizable brand signature, seamlessly applied across packaging, digital platforms, and print materials.

By Lennartsdotter








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