Thyr Björnson, a student at Design Academy Eindhoven, needed a distinct visual identity for their B.F.A. Communication Design graduation project. SIMON JOH® collaborated closely with Thyr to understand the essence of the project, developing a custom sans-serif typeface tailored to match Thyr’s aesthetic and message. This bespoke typeface became an artistic extension of Thyr’s creative identity, ensuring a unique and personal expression. To amplify the presence of the graduation project, SIMON JOH® designed graphic elements and striking posters that functioned not only as promotional material but also as artistic statements—capturing attention and drawing engagement. The visual identity crafted by SIMON JOH® became a powerful and memorable representation of Thyr’s work in B.F.A. Communication Design. With a custom-designed typeface and carefully curated graphics, the project stood out, sparking curiosity and engagement among viewers. The final presentation was a bold and successful manifestation of Thyr’s vision, brought to life through this creative collaboration.

Hyper Feral



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