Karaokebaren Visby needed a visual identity that could match the energy of the experience — playful, loud and unapologetically social. For the project, SIMON JOH® developed a custom typeface and a bold identity system inspired by pop graphics, nightlife culture and the expressive spirit of karaoke itself. Built around soft, exaggerated letterforms, the identity balances humor with clarity and gives the brand a strong and recognizable voice. The system was expanded through colorful applications, graphic symbols, repeating patterns and slogan-based expressions, creating a flexible visual language with both consistency and personality. The result is a vibrant brand world that feels immediate, memorable and made to be seen, heard and sung along with.