Mallas, an incubator company at Science Park Gotland, set out to transform wool waste into an innovative product—wool pellets for fertilization. To match their sustainable vision, they needed a visual identity and packaging design that communicated their commitment to eco-friendly solutions. SIMON JOH® crafted a modern and vibrant identity, blending bold colors with rustic elements to highlight Mallas’ dedication to both innovation and the natural environment. The packaging design was developed to be clear, engaging, and consumer-friendly, ensuring that the benefits of Mallas Wool Pellets were instantly recognizable. By creating a distinct and impact-driven brand, Mallas Wool Pellets gained industry recognition, winning the prestigious "Garden Product of the Year 2024" award. The product now stands as a leading example of innovation in sustainable agriculture, proving that waste can be turned into a valuable resource.