When Emma, Therese, and Olle opened their new hair studio, Studio Parant, in Visby, they wanted a simple yet versatile visual identity. SIMON JOH® took on the project with the goal of creating something authentic and developed a logo where each letter was shaped by graphic hair strands. The colors remained flexible, allowing the hairstylists—Emma, Therese, and Olle—to express their creativity without limitations. To give the studio a personal touch, SIMON JOH® designed a photo wall in the waiting area, where the identity truly came to life. The images were carefully selected to complement the relaxed and creative atmosphere that Emma, Therese, and Olle wanted to convey. Studio Parant now has a simple, adaptable visual identity that reflects their diversity and creativity—allowing it to evolve freely without restricting the hairstylists at the studio.