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Surfers Market

Restaurant Surfers, specializing in Sichuan cuisine, launched Surfers Market – a new product line featuring authentic Sichuan sauces and spices. SIMON JOH® created the graphic concept for Surfers Market, inspired by pop art with bold colors and blocky shapes that reflect the restaurant’s vibrant flavors. Each package features a unique typeface, designed to strengthen the brand’s identity without the need for additional graphic elements. The logo includes an inverted umbrella, playfully connecting to the restaurant’s distinctive interior. The result is a striking visual identity that is instantly associated with Surfers and their new product line.
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