UniGuide, specialists in communication and technology development on Gotland, needed an updated visual identity to reinforce their expertise and connection to Visby's history. SIMON JOH®, in collaboration with Anton Ekengren, created a new design that retains the iconic red color palette, complemented by a subtle blur effect reflecting the alleys of Visby. A new logo and icon were developed to optimize UniGuide’s digital presence. The result is a cohesive visual identity that strengthens UniGuide’s position as an industry leader while conveying the company’s expertise and rich heritage.

UniGuide





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